Building advocacy through a comprehensive and meticulous approach to brand management has been the single-minded purpose of my 20 year journey working with some of the world’s best-loved and most respected brands. It is this philosophy that I first learned at Harley-Davidson and have successfully built upon with each brand I have been fortunate enoughContinue reading “Brand Advocacy Process”
Consumer research indicated that Volvo had a unique opportunity to separate itself from the traditional brands in the market. Consumers viewed Volvo as progressive, innovative and forward thinking. This provided an opportunity to create a clear distinction with both the b2b and b2c consumer.