Engage the Consumer and the Distribution Channel for Optimal Results

Opportunity: Polaris personal watercraft (PWC)  historically placed last in market share. The challenge was to increase sales and market share without eroding either Polaris’ or the retail channels’ already low margin. Actions After conducting a thorough SWOT analysis it became clear that a series of tactics that worked in unison in order to fully engageContinue reading “Engage the Consumer and the Distribution Channel for Optimal Results”