Polaris

Marketing Manager

Senior level marketing position included creating, directing and positioning Polaris marine business. Included taking lead role in future product development, all aspects of advertising, PR and national promotional programs:

  • Fully integrated marketing approach:
    • Create highly targeted programs that work together: National marketing, local marketing, dealer sales/ product training, and dealer incentives
    • Results:
      • Outperformed competitors in retail sales growth 3:1 in 2003/2004
        • Polaris sales growth 9% vs. Industry 3%
        • 47% lift in key markets YOY
        • 33% retail sales lift for all participating dealers

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