Volvo Trucks North America

Director of Communications

Managed all aspects of Brand development, advertising, promotions, public relations government relations, events licensing and Dealer/National promotional programs, managed staff of seven and a $15 million budget: Highlights include:

  • Strategic Brand Development
    • This single voice approach enveloped all functions and product lines presenting the Volvo brand consistently to its customer segments
  • Global Brand Identity
    • Instrumental in solidifying the strategic direction of the Volvo Truck brand worldwide. The methodology, which influenced the evolution of the brand philosophy in North America has been adopted by the parent organization and implemented in all markets. Appointed to numerous committees, tasks forces, etc… Involving brand issues that affect AB Volvo (parent holding company) and other Volvo Companies such as construction, marine and aeronautics

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